Spelling Bee

Brand Identity, Events

Brand identity and promotional materials for The San Diego Union-Tribune’s annual Spelling Bee.

The San Diego Union-Tribune's annual Spelling Bee is a competitive event where students from local schools showcase their spelling skills. Contestants face increasingly difficult words, promoting literacy and academic excellence. Winners earn recognition and prizes, fostering a sense of community and achievement.

We simplified the logo mark by focusing on the most necessary and important features.

Logo redesign

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