San Diego MTS
Art Direction, Branding, Multimedia
Art direction and production of marketing materials for San Diego Metropolitan Transit System.
Free Ride Day
MTS Free Ride Day is an annual initiative designed to increase community engagement with public transit by providing systemwide free rides. Serving as art director, I developed the campaign’s creative direction across digital and print, utilizing bold typography, an OnTrack-inspired blue and yellow palette, and halftone-patterned transit photography to deliver a cohesive and impactful visual identity.
MTS OnTrack
MTS OnTrack is a strategic transit planning initiative designed to address service improvements or reductions for San Diego’s public transit system, depending on future funding scenarios. I co-designed the logo and overall brand identity, and led the creation of supporting materials across print and digital, crafting visual assets that align with the initiative’s mission and help communicate clear, community-focused messaging.